EXPERIMENT 01Concept
Website Brief Builder
A guided flow that turns a vague idea into a usable brief — pages, journeys, priorities and a realistic scope boundary.
Lab note: Most projects stall at the brief. Better inputs make better estimates.
INSIDE THE LAB — PROTOTYPES, TOOLS & EXPERIMENTS
Inside the Lab.
Alongside client work we build our own tools. Some become part of how we run projects, some become products for clients, and some quietly fail — which is useful too.
These are concept labels and works in progress, not claims that every tool is live today.
On the bench
What we're brewing internally
EXPERIMENT 02Prototype
UX / Conversion Checker
A structured review of a page against practical UX and conversion heuristics, producing a prioritised list rather than a score.
Lab note: Audits are useful when they end in actions, not a PDF.
EXPERIMENT 03In progress
Search Opportunity Mapper
Maps demand, intent and competitor gaps to show where search effort is most likely to pay off — including question-led and AI search opportunities.
Lab note: Volume alone is a poor guide to what is worth writing.
EXPERIMENT 04Working build
Simple Customer Portal
A lightweight authenticated area for documents, quotes, orders or job status, designed to bolt on to an existing site.
Lab note: Many businesses need a portal, not a platform.
EXPERIMENT 05Working build
Quote / Booking Widget
An embeddable module for structured quote requests, deposits or bookings, with confirmations and connected data.
Lab note: One well-built flow beats a plugin stack.
EXPERIMENT 06Concept
Automation Prototype
A reusable scaffold for common integration patterns — form to CRM, order to operations, payment to record to email.
Lab note: The same five patterns cover most small business automation.
How we experiment
Built to evolve
The lab is not a marketing device. It is how we test ideas cheaply before asking a client to pay for them.
Build to learn
A rough working version teaches more in a week than a specification does in a month.
Built to evolve
Everything is structured so the second version is cheap. Nothing is precious.
Kill things early
If an experiment does not earn its place, it goes on the shelf. That is the point of a lab.
Collaborate
Got an idea worth prototyping?
We like problems that nobody has built a sensible tool for yet.