Payment / Booking Bolt-On
A focused, reusable tool that sits alongside an existing website and handles a single transaction or booking flow — without a full platform rebuild.
CASE 02 — CASE STUDY
Mere Green Gas & Plumbing
A faster live site with clearer services and enquiry routes on every page.
A trusted local heating and plumbing business needed a website that matched the quality of its work — quicker to load, easier to navigate on a phone, and simple to change when services, offers or finance options move on.
- Project type
- Full website rebuild
- Status
- Live
- Sector
- Heating & plumbing, West Midlands
The challenge
What needed solving
- The existing site was slow, dated and hard to update, so content drifted out of date.
- Services were buried, making it difficult for customers to understand what was offered and at what price point.
- Enquiry routes were limited, with no clear path for boiler quotes, finance questions or urgent callouts.
- Mobile experience lagged behind, despite most local search happening on phones.
Approach
How we worked
01
UX and content structure first
We mapped the real customer journeys — boiler replacement, servicing, repairs and emergency work — and rebuilt the information architecture around them before a single page was designed.
02
Modern development workflow
The site was rebuilt using a contemporary component-based build so pages share consistent patterns, load quickly and can be extended without redesigning from scratch.
03
Clear enquiry and finance routes
Quote requests, callbacks and finance information were given prominent, repeatable placements so customers never have to hunt for the next step.
04
Built to be changed
Service pages, offers and seasonal messaging are structured so they can be edited or added quickly rather than queued behind a development cycle.
Outcomes
Where it landed
- A live, modern website with a materially faster page experience.
- Clearer service explanations that answer common questions before the phone call.
- Multiple, obvious enquiry routes across every page.
- A platform the business can adapt in days rather than months.
UX & IAModern web buildLocal SEO foundationsEnquiry routing
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