Payment / Booking Bolt-On
Deposits taken and recorded properly without rebuilding the main website.
A focused, reusable tool that sits alongside an existing website and handles a single transaction or booking flow — without a full platform rebuild.
LEAD GENERATION — FUNNELS, PAID MEDIA & AI AGENTS
More Leads. More Sales.
More qualified enquiries, at a cost per sale you can live with.
A funnel is only worth building if it produces sales. We build targeted landing pages and funnels, drive traffic to them with Meta and Google, then use AI automations and agents to respond instantly, qualify and book — so leads do not go cold while somebody gets round to them.
Live in weeks rather than quarters, and reported on cost per lead and cost per sale rather than impressions.
SERVICE 01
Problems we solve
Sound familiar?
- Ads send traffic to a general website page that converts poorly.
- Leads arrive but nobody replies for hours, so the best ones go elsewhere.
- Cost per lead is known; cost per sale is not.
- The sales team wastes time on enquiries that were never going to buy.
- Every new campaign needs a new page, and pages take weeks to produce.
What we build
What you actually get
Scope is agreed up front. Nothing here is padding.
01
Targeted funnels & landing pages
One offer, one audience, one action per page — built from a reusable template so the next campaign takes days, not weeks.
02
Meta ads
Campaign structure, audiences, creative direction and testing across Facebook and Instagram.
03
Google PPC
Search campaigns built on commercial intent, with negatives, extensions and landing pages that match the ad.
04
AI agents & instant follow-up
An agent that replies in seconds, asks the qualifying questions, answers the obvious ones and books the call or job.
05
Lead routing & CRM
Every lead scored, tagged and delivered into your CRM, inbox or phone with the context attached.
06
Cost-per-sale reporting
Spend tracked through to booked work, so budget moves to whatever is actually selling.
Example use cases
Where this fits
- →A service business that needs a predictable flow of quote requests.
- →A launch or promotion that needs a funnel live this month.
- →A team losing leads because follow-up is slow or inconsistent.
- →An ecommerce or booking business wanting paid traffic to convert better.
- →A business spending on ads with no view of what the leads are worth.
How it works
A process without the theatre
- 01
Offer & audience
Agree the offer, the audience and what a good lead actually looks like.
- 02
Build the funnel
Landing page, tracking, forms and lead routing built and tested end to end.
- 03
Turn on traffic
Meta and Google campaigns launched small, then scaled on what converts.
- 04
Automate follow-up
AI agents and automations handle instant response, qualification and booking.
- 05
Optimise on sales
Reporting ties spend to booked revenue, and budget follows the result.
Proof
Where this has delivered
Projects that used this service, and what came out of them.
Workflow Automation
Hours of weekly retyping removed and follow-up that happens on its own.
Connecting websites, forms, ecommerce, CRMs, spreadsheets and email so information moves between systems without anyone retyping it.
Mere Green Gas & Plumbing
A faster live site with clearer services and enquiry routes on every page.
An established plumbing and heating website rebuilt as a modern, fast live site with clearer services, stronger enquiry routes and finance information.
Why Zubru Labs
Judgement first, tools second
- Funnels, ads and automation built by one team, so nothing falls between them.
- Speed to launch: a first funnel live in weeks.
- AI used where it earns its place — instant response and qualification, not gimmicks.
- Reported on cost per sale, not vanity metrics.
FAQs
Questions we get asked
- How quickly can a funnel be live?
- Typically two to four weeks for the first one, depending on how settled the offer is. Later funnels are faster because they reuse the same foundation.
- Do we need an ad budget as well as build costs?
- Yes. Media spend is separate from the build and sits with you, so you keep control of the accounts and the data.
- What do the AI agents actually do?
- Reply the moment a lead arrives, ask the qualifying questions, answer common ones, and book a call or job into the diary. Anything they cannot handle goes straight to a human with context attached.
- Meta or Google — which is right for us?
- Google suits people already searching for what you sell. Meta suits demand you need to create or offers with a strong hook. Most accounts end up running both, weighted by what converts.
- Can you guarantee a number of leads?
- No, and nobody honestly can before there is data. We can commit to a tested funnel, disciplined campaign management and transparent reporting on cost per lead and cost per sale.
Related
Where to next
Web Apps & MVPs
Custom tools, portals and MVPs that do one useful job properly — scoped small, built well, extended when proven.
Automation & Integrations
Connect websites, forms, ecommerce, CRMs and email with Make and APIs so information stops being retyped.
Modern Websites
Fast, accessible, well-structured websites built on modern tooling — designed around real customer journeys, not templates.
Next step
Ready to talk about lead generation?
Tell us the problem. We’ll tell you the smallest useful first step.